Client Spotlight

Since 2000, SageCircle has helped analyst relations teams to use innovative thinking and leverage their insights to drive revenue. SageCircle offers unparalleled expertise developed through years of experience in the analyst industry as end-users, analysts, AR researchers, and vendors.

The Challenges

Despite having built a dedicated community of analysts and other AR professionals, SageCircle had a significant lack of opportunities for members to connect and discuss insights and experiences. Following the pandemic there was also a call for in-person events to foster collaboration and encourage members to share their expertise. SageCircle also had a lack of regular, informative communication with the community, highlighting the need for a new strategy.

What We Did

To help improve SageCircle’s reputation and relationships with their community, we:

  • Developed a robust marketing strategy, including creating visual templates and detailed content guidelines to ensure consistent and effective communication.

  • Organised and streamlined email marketing service platform, classifying thousands of contacts from various sources.

  • Successfully delivered a strong email marketing strategy, with a minimum open rate of 23%

To maintain the sense of community and encourage knowledge sharing, we also:

  • Developed a comprehensive schedule of webinars.

  • Invited and facilitated a diverse range of speakers to discuss a wide array of topics. 

These events provided an opportunity for AR communities to engage in discussions on pressing issues and collaborate to develop solutions. In addition to virtual events, I also planned, organised and coordinated several in-person events across the country, inviting attendees and speakers from around the world and ensuring venues were accessible and fully equipped.

To complement these events, I implemented pre- and post-event marketing campaigns online and via email, encouraging engagement and generating excitement for the events.

In addition, I coordinated and facilitated a mastermind group, handling responsibilities such as note-taking, regular correspondence, and planning and delivering sessions. The group focused on a variety of topics to ensure discussion were varied, valuable and relevant to members.